New Delhi-based Healthpoint Services India Private Limited, has partnered with Max Healthcare, a provider of healthcare services, to offer telemedicine services to rural Punjab. Through this agreement, the two organizations will unify their efforts in healthcare and medical services.
A subsidiary of Healthpoint Services Global, Healthpoint Services India is a sustainable social business organization. The company, through its Water points and E Health Points (health kiosks), provides rural communities high quality primary, promotive, and preventive healthcare, diagnostic and associated services at affordable prices along with safe drinking water. The organization has won many awards like Genpact NASSCOM Social Innovation Honours Award for 2012 in “ICT led Social Innovation by a ‘For Profit’ Organization” category, and USAID ‘Saving Lives at Birth: Grand Challenge award’.
With a strong network of safe portable water delivery spots spread across numerous villages and tier 4 towns of southern Punjab, and through the video-conferencing facility enabled at these points, the company enables families collecting water to consult a physician from Max Healthcare.
According to Amit Jain, CEO of HealthPoint Services, India, the whole idea of the project is providing quality, affordable healthcare services to rural locations at as low as Rs. 30 per consultation. He also said that the collaboration would initially focus on the 400 villages and towns in their catchment area. With Max Healthcare having a super specialty hospital in Bhatinda, regions around it will be in focus.
Stating that the program will be reviewed once in three months, Max Healthcare CEO, Ajay Bakshi added that if found successful, it would be replicated in other healthcare organizations located in regions such as Uttarakhand and Noida.
He also believes that the venture will illustrate the ability of social entrepreneurship and successful utilization of technology in establishing a scalable model that offers primary healthcare services and clean water from a single point in a small town or village.
The 1900 bedded Max healthcare has 12 healthcare facilities in Punjab, Uttarakhand, and Delhi. Employing more than 5,400 support staff and 1,600 physicians, it provides a wide range of specialty care (pediatrics, cardiac sciences, neurosciences, IVF, urology, etc). Max Healthcare is also planning to expand its online services globally and is looking for a partner for the same.
Apart from Maxhealthcare, many hospitals such as Apollo and Fortis have also ventured into the online market. Fortis, in collaboration with GE, offers patients in small towns critical care via an electronic remote monitoring program, CritiNext.
Pricewaterhouse-Coopers’ executive director and leader, health care practice, says that online healthcare services are doing very well in the western world, and the current focus is on India. On the same note, Indian Economic Survey 2012-13 also emphasizes a greater focus on online healthcare delivery system and telemedicine segments.